Hamovniki is one of the oldest beer brands in Russia. Dutch Design House (DDH) was asked to create a unique and highly visible brand presentation for the relaunch of the Hamovniki beer brand. After a thorough study of the Russian beer market, the brands' history and global beer trends, DDH decided to re-introduce the conical-shaped bottle, which was commonly used for beer in Russia at the beginning of last century. During this era, Hamovniki was one of the largest beer brands.